Ellen's Restaurants

L.A. Is My Beat - The Restaurants of Los Angeles as I experience them

Thursday, February 01, 2007

Pinkberry

I'm not one to buy into the latest yogurt craze. Yeah sure, I like soft-serve, I like ice-cream, I even like store-bought flavored yogurt in plastic cups. When Pinkberry hit town, everyone went crazy! It seems that Pinkberry frozen yogurt is devoid of fat, so it's perfect for all of the calorie counters in L.A. The first shop was opened in West Hollywood on a semi-residential street. You can read about it here.

There are two Pinkberry flavors: Plain and green tea. I've yet to try the green tea. I visited the Larchmont Pinkberry last Saturday afternoon. I was in the area, I wanted a treat, the line was short. I ordered a small, plain flavor with chocolate chip topping. If I didn't like the sour yogurt, at least I'd like the chips. To my surprise, it was yummy. There's something about the cool tartness of the creamy frozen yogurt that's addicting. I was supremely satisfied.
Cool Accessories @ Every Pinkberry Shop
Today, I thought I'd like to get another Pinkberry at lunchtime....5 days since my last taste. My cube-mate, Jessica informed me of a few other locations on the Westside. There's one in Westwood Village and a hidden one in the Olympic Collection at Olympic and Sawtelle. That was it! I zoomed over to Sawtelle from my east Santa Monica office at 1pm. I parked easily on the street. The store was EMPTY!!! I picked up a small with granola and chips for me and another small with raspberries for Jessica. You should have seen the glow in her eyes when I came back to the office.
Pinkberry on Larchmont
One more great thing about the Sawtelle Pinkberry, I noticed it's high-fat, high sugar competition right across the street......there's a branch of Beard Papa on Sawtelle, but that's another story for another day!

7 Comments:

At 3:08 PM , Anonymous Anonymous said...

Mmmmmmmm....Pinkberry. I practically live at the one in the Village!

Mae
Westwood

 
At 4:57 PM , Blogger MonkeyGurrrrrl said...

Mmmmmmmmmmmmm. I love green tea and green tea ice cream, so I guess I'll just HAVE to try the frogen yozurt!!!!

Now I want one. :(

 
At 2:13 PM , Blogger Uccellina said...

You were right next door and you didn't call? Hmph :-)

 
At 1:13 PM , Anonymous laurie said...

Ellen, I have just spent the past 40 minutes looking at this website and your pictures have me ravenously hungry!!! I especially could go for some chicken pot pie right now!!

Love this site, what a great idea!

 
At 12:34 PM , Blogger Jeannine said...

Pinkberry is addictive! I am convinced there is a secret crack-like ingredient. They are opening a Pinkberry in Little Tokyo (I work Downtown)and.....in Valencia (yes, Valencia!), where I live. I cannot wait. Fiore is just like Pinkberry and they have two other flavors, Plain (a little less sour than the original) and Blackberry (which is still a bit sour, but fruity....very good). There is a Fiore downtown and in other areas of L.A., too.

 
At 5:40 PM , Anonymous Neil said...

This Pinkberry must be very hip. They even did a show on Access Hollywood on it, name-dropping all the celebrities who have showed up. Is this the next Coffee Bean?

 
At 11:02 AM , Anonymous Anonymous said...

Actually, Pinkberry does not sell frozen yogurt. The FDA forced them to stop claiming that they do, and their containers no longer say frozen yogurt. Tai Kim of Scoops reports that it is made of powder. But you do have to love the design element, and at least it is a fat-free mysterious substance...

Laurene
Highland Park

 

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